http://www.sharktv.com/media-research/media-planning - The media planning and buying process can be very tedious and costly if you do not have a complete grasp of what you really need. This is why it pays to hire the services of media planning buying and advertising agencies or a media planning group to help you advertise your products effectively. By hiring professionals to handle the media planning and buying process for you, you can be sure to get positive results.