http://www.winscp.net/eng/docs/opencandy - As a developer, you want to make sure the software you produce is properly advertised, and this is where Opencandy can help. The use of Open Candy allows developers to advertise their software in installers where users can see them as suggestions, allowing Opencandy developers to promote the software without the high costs. By using Open Candy, you get the exposure you need without worrying about advertising expenses.