http://www.varizoom.com/community.aspx - Online shopping is often far cheaper than regular retail, and this is equally true for products purchased from a camera company. However, the best camera company understands that photographers want to feel the equipment before they buy, so they offer both a regular and an online store. Once a photographer has tried a camera, they will be enticed to buy the products from an online camera equipment company. One way to achieve this is by offering a discount to be used on the website. Make sure that you only do business with reliable companies like VariZoom.