Boutique hotels, also called lifestyle hotels, have been growing in popularity over the last decade. Nowadays, many boutique hotels offer the same level of luxury as many of the large chains of five star hotels. Boutique hotels are often located in unique buildings, or are quirky, or have themed rooms. In the past, these small luxury hotels were often owned and run by individuals or small companies. Due to their popularity, many large hotel chains now operate chains of exclusive boutique hotels. Travelers often choose boutique hotels for a romantic getaway, knowing that a small luxury hotel will give them a sense of seclusion and privacy that they mightn't get in a large five star hotel.